Logo Design  

I was tasked with creating a logo and Instagram branding that encapsulated the magical and whimsical essence of “11:11 events”. 



The visual identity needed to reflect the brand’s dainty, feminine, and ethereal style, which is relevant for their work with birthdays, weddings, engagements, and floral styling. Drawing inspiration from the symbolic nature of “11:11,” the brand’s name itself became the core design element.


I chose soft pink tones and glowing fonts to create a radiant, magical effect. The butterflies floating around the text reinforce the whimsical charm and help soften the logo. 24–09–2024

To ensure consistency across their instagram, I also created custom Instagram highlight icons using the brand’s palette and motifs. Each icon (e.g. baby showers, balloons, weddings) was tailored to maintain cohesiveness throughout the profile.